Red Ribbon clubs (RRCs) are envisaged to install among all the students the values of service, develop healthy life styles, and increase access to safe and adequate quantities of blood to all the needy by promotion of regular voluntary blood donation. Apart from this, RRC aims at harnessing the potential of the youth by equipping them with correct information on Mental Health, Substance abuse, Nutrition and reproductive & Sexual health and building their capacities as peer educators in spreading messages on positive health behaviour in an enabling environment.
The purpose of Red Ribbon Club formation in colleges is to encourage peer-to- Peer messaging on HIV prevention and to provide a safe space for young people to seek clarifications of their doubts and on myths surrounding HIV/AIDS. The RRCs also promote voluntary blood donation among youth and safe sexual behaviours. The Red Ribbon Clubs also aim to enable the targeted youth to become more conscious and conscience about HIV/AIDS and related issues to further act as change agents, in HIV/AIDS programme.